Point Of Relevance

June 3, 2013

 

I was fortunate enough to spend most of last week in a series of marketing seminars.  Unfortunately it was the same marketing seminar over and over again.   That's right I sat through the same seminar about 20 times in 5 days.  The reason was I had invited clients and friends to take it in and I sat with them during the presentation.  While sitting there listening to the same presentation 2 things jumped out at me more than any others. First was what was called "the why factor"... that is to determine why people do business with you over all the other choices they have.  When you discover that... use that in your marketing to attract new customers.  The second point was called "The point of relevance"  That is what I wanted to chat about today.

I am going to move away from the marketing aspect.., which says that people are constantly moving into and out of the point of relevance (or buying cycle)  for your product or service all the time... different people at different times.  This really applies to the Law of Attraction too.   As a life coach in Kelowna I see this in my clients all the time.  Almost everyone is in a different place in their life than their neighbor, co-worker or family members.  And that is why there is such abundance in the world.  What you want today, tomorrow or the next day is not necessarily what I want.  I will likely be there and what it or something similar at some point in my life, but it will likely not be when you are.

The point of relevance for anything and everything is different for almost everyone.  The point of relevance for a new car for me is still a ways off,  for a new white shirt is much closer.  The world has so much to offer and it is always ready to supply it when you are ready,  when you are in your point of relevance.  Think of something you want to acquire in the week or two... is it available ... probably yes... is someone else in the market for that thing too... probably but I can assure you there is more than one and if there isn't someone can make it for you in a timely fashion.

This knowledge can eliminate a lot of worry and stress.  There will always be another bed to buy, another vehicle available, a new dishwasher to buy.  When it becomes relevant for you. you will find what you need in fact you will not be able to avoid it.  If you don`t believe me try this.   Make red cars relevant for you on your travels today... any red vehicle... you will start to notice  how many there are and every other vehicle will fade into the background.  If red vehicle are what your focus on they will jump out at you.  Whatever become relevant for you, you will find in abundance.

Live in abundance.

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