Insert Name Here

October 9, 2012


When I am not coaching people or conducting seminars on how easy it is to attract your ideal life, I am usually helping businesses in defining their message to consumers through advertising.  It occurred to me the other day that we all have a message that we want to get out about what we do, why we do it and how we do it.  I touched on this the other day in a blog post "everybody has a story"

I am going to try to shed some more light on it now.  You see everybody does have a story and it is worth telling.  The difference in telling your story is how unique it really is.  I see this done with many of business clients.  You could literally take their name out of the message they are trying to send out to the masses and insert their competitors name and it would still make sense.  If you are trying to tell your story and it could be anybody's story it's time to dig a little deeper and find out what makes you unique.  I can assure there are plenty of things that make you stand out from the crowd.

In advertising it sounds like this... Smith widgets, a family run business with lots of parking and great customer service and a great selection.  You could put almost anyone's company name in there and it would still ring true.

You are amazing, with an amazing story.  Figure out what it is that makes you different and scream it from the roof tops.  It a great time to realize all the talents you possess that no one else does.  It's fun to be able to solve your problems and others problems with your unique way of thinking with your unique talents.  If the story of your life, so far, could have anyone "Insert name here"  it's time shake things up, make a difference, be a difference.

Live your story!!

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